Chris Parry Collection
New website design with online store selling canvas photograph prints for Chris Parry Collection – Photographic Prints
This e-commerce site was built for Chris Parry, a talented local photographer. WebUpp delivered a fully managed online store with WooCommerce, optimised for mobile shoppers and Google search visibility.
The Brief:
The Chris Parry Collection website sells Canvas Prints and Poster Prints of stunning photographs taken by Chris Parry over many years of travelling the world, Nikon camera in hand.
Chris’s website had an out dated design and failed to showcase his art on the homepage. Neither did the homepage provide any obvious call to action. It was not obvious what the site was about.
Chris needed a more modern design and homepage which showcased his work and made it obvious that his art was for sale from the site.
The Solution:
WebUpp created a hero homepage slider using Chris’s most iconic images including views of the pictures in a room setting. We added immediate call to action buttons, which allowed the visitor to jump straight to the shopping cart or into the gallery.
We implemented a best-of-breed gallery management software and its associated shopping cart features including deep linking to the gallery images.
We suggested showcasing the most iconic and stand out images within a Chris’s Favourites section so that visitors could jump to a smaller selection rather than being overwhelmed by choice.
We also added a search engine and created a programatic index of images to improve SEO access to every single image.
Finally we added Newsletter capability so that Chris could build a contact list to announce offers or new additions to the gallery.